Pricing
Simple, scalable pricing
Choose the tools that fit your business. Start on the Free plan, no card needed.
Free
Get started with one location, the owner and one additional staff member.
Start freeFree
Free forever
Includes
- Dedicated booking website
- Free transactional emails
- Staff: 1 (plus the owner)
- Website analytics history (Free): 1 hour
- Total customers: 50
- Locations: 1
Starter
For a growing studio: calendar sync, waitlists and customer payments.
Choose Starter£5.49per month
Billed monthly
Everything in Free, plus
- Dedicated booking website
- Staff: 5 (plus the owner)
- Website analytics history (Basic): 7 days
- Total customers: 250
- Google and Microsoft calendar sync
- Promotional emails (purchased credits)
- Waitlists
Plus everything in the comparison table below.
Pro
Most popularFor busy teams: SMS reminders, advanced analytics, your own branding and custom domain.
Choose Pro£15.49per month
Billed monthly
Everything in Starter, plus
- Dedicated booking website
- Staff: 20 (plus the owner)
- Custom domain
- Website analytics history (Advanced): Unlimited
- Total customers: 2,000
- Locations: 3
- SMS credits per month: 100
Plus everything in the comparison table below.
Business
For multi-site operations: API access, higher limits and priority support.
Choose Business£41.49per month
Billed monthly
Everything in Pro, plus
- Dedicated booking website
- Staff: 50 (plus the owner)
- Website analytics history (Advanced): Unlimited
- Total customers: 5,000
- Locations: Unlimited
- SMS credits per month: 250
- API access and webhooks
Plus everything in the comparison table below.
Compare every plan
The full entitlement table, straight from the system that enforces it. A number is a limit; a tick means the feature is switched on.
Scroll the table sideways to see every plan.
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Free transactional emails | Included | Included | Included | Included |
| Dedicated booking website | Included | Included | Included | Included |
| Staff | Staff: 1 (plus the owner) | Staff: 5 (plus the owner) | Staff: 20 (plus the owner) | Staff: 50 (plus the owner) |
| Total customers | 50 | 250 | 2,000 | 5,000 |
| Locations | 1 | 1 | 3 | Unlimited |
| Google and Microsoft calendar sync | Not included | Included | Included | Included |
| SMS credits per month | Not included | Not included | 100 | 250 |
| Promotional emails (purchased credits) | Not included | Included | Included | Included |
| Advanced analytics | Not included | Not included | Included | Included |
| Custom branding | Not included | Not included | Included | Included |
| Custom domain | Not included | Not included | Included | Included |
| Custom message templates | Not included | Not included | Included | Included |
| API access and webhooks | Not included | Not included | Not included | Included |
| Priority support | Not included | Not included | Not included | Included |
| Google review requests | Not included | Not included | Included | Included |
| Waitlists | Not included | Included | Included | Included |
| Packages and memberships | Not included | Included | Included | Included |
| Take customer payments | Not included | Included | Included | Included |
| Customer groups | Not included | Included | Included | Included |
| Data export | Not included | Included | Included | Included |
| Audit log retention (days) | Not included | 90 | 365 | 730 |
| Website analytics history | Free · 1 hour | Basic · 7 days | Advanced · Unlimited | Advanced · Unlimited |
| Platform fee on customer payments | — | 0% | 0% | 0% |